The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
consumer packaged goods / food / candy / snacks
Award
Agency
Client
Title
Category
Annual ID
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Triangle Tracker
Agency: Goodby Silverstein & Partners
Client: Doritos Category: Non-traditional & Guerrilla Marketing
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Use of Visuals
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Digital Design
Live From The Upside Down
Agency: Observatory + Frito-Lay + Netflix + Slap Global
Client: Doritos + Netflix Category: Brand Partnerships
PopCorners Breaking Into Something Good
Agency: D3 + Interrogate + The Den Editorial + Frito-Lay
Client: Frito-Lay / PopCorners Category: Video Content / Series
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Targeting
Lunchabuild This
Agency: Goodby Silverstein & Partners
Client: Lunchables Category: Creative Effectiveness / Consumer / Brand
Power Your Holidays
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Creative Effectiveness / Consumer / Brand
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Digital & Online / Gaming
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid
Client: PepsiCo Category: Digital & Online / Gaming
The One-Word Dictionary
Agency: BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client: HERSHEY's Category: Editorial / Books
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Popular Culture Impact
Ketchup to the rescue
Agency: Ogilvy Germany
Client: Curtice Brothers GmbH Category: Stunts & Activations
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Famiglia Heinzzola
Agency: Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer
Client: Heinz Category: Experiential & Installations / Brand Installations
Schoolgirl Newscasters
Agency: Impact BBDO / Dubai + m6 & Partners / Karachi + MassiveMusic / Dubai + Shiny Toy Guns / London
Client: EBM Category: Traditional Media Relations
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone Category: Brand Identity / Rebranding
Ketchup A.I
Agency: Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz Category: Craft / Use of Technology
Check Mark CV
Agency: LG2 + okok / Québec + Exceldor Farms / Québec
Client: Exceldor Cooperative Category: Innovation & Transformation / Innovation in Print
Heinz LVII Meanz 57
Agency: Rethink + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz Category: Integrated Campaign
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Craft / Printing & Paper Craft
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Placement
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
The Unstainable Thobe
Agency: Wunderman Thompson / Dubai
Client: Heinz ketchup Category: Physical Products & Apparel
Vintage Drip
Agency: Rethink + Kraft Heinz
Client: Kraft Heinz Category: Physical Products & Apparel
OREO x Pokémon
Agency: Dentsu Creative / New York
Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Innovation & Transformation / Innovation in Film
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Craft / Writing
Pre-Hated Marmite
Agency: U-Studio/OLIVER / London + Unilever / London
Client: Marmite, Unilever Category: Brand-Side Initiated & Originated Projects
Feeding Gamers
Agency: The Kitchen North America + The Kraft Heinz Company
Client: The Kraft Heinz Company Category: Brand-Side Initiated & Originated Projects
A gift（donkey meat）from XiangYe
Agency: 33 and Branding / Beijing
Client: XiangYe Category: Brand Identity / System
Forza Canada
Agency: Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan
Client: Fonzies - Mondelēz International, Inc. Category: Social Media Post / Series
Hamster
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Television & VOD / 30 Seconds and Under - Single
Bears
Agency: DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.
Client: Twix Category: Television & VOD / 30 Seconds and Under - Single
Sonic Chip
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Experiential Radio & Audio
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Active Engagement / Call to Action
Sign Soup
Agency: LLYC (BESO by LLYC) / Ciudad de México
Client: La Moderna Category: Active Engagement / Call to Action
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Active Engagement / Call to Action
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Innovation & Transformation / Innovation in Social Media
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: User-Generated Content
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: User-Generated Content
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + Barrelhouse / San Francisco
Client: MIDEA Category: Experiential / In-Person Events
Award:
2023 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Annual ID:
OS23_OH084M
Award:
2023 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Annual ID:
OS23_PT053M
Award:
2023 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Doritos
Title:
Triangle Tracker
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM104M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM115M
Award:
2023 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Digital Design
Annual ID:
OS23_DE131M
Award:
2023 Branded Entertainment Merit Award
Agency:
Observatory + Frito-Lay + Netflix + Slap Global
Client:
Doritos + Netflix
Title:
Live From The Upside Down
Category:
Brand Partnerships
Annual ID:
OS23_BE094M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
D3 + Interrogate + The Den Editorial + Frito-Lay
Client:
Frito-Lay / PopCorners
Title:
PopCorners Breaking Into Something Good
Category:
Video Content / Series
Annual ID:
OS23_BS028M
Award:
2023 Creative Use of Data Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Targeting
Annual ID:
OS23_CU023M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Lunchables
Title:
Lunchabuild This
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE016M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Orchard / Brooklyn
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE017M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM083M
Award:
2023 Direct Marketing Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
PepsiCo
Title:
Doritos Crunch Cancellation
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM084M
Award:
2023 Design Merit Award
Agency:
BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client:
HERSHEY's
Title:
The One-Word Dictionary
Category:
Editorial / Books
Annual ID:
OS23_DE095M
Award:
2023 Cultural Driver Merit Award
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Popular Culture Impact
Annual ID:
OS23_CD018M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy Germany
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Stunts & Activations
Annual ID:
OS23_SM089M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_SM108M
Award:
2023 Out of Home Merit Award
Agency:
Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer
Client:
Heinz
Title:
Famiglia Heinzzola
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH063M
Award:
2023 Public Relations Merit Award
Agency:
Impact BBDO / Dubai + m6 & Partners / Karachi + MassiveMusic / Dubai + Shiny Toy Guns / London
Client:
EBM
Title:
Schoolgirl Newscasters
Category:
Traditional Media Relations
Annual ID:
OS23_PR035M
Award:
2023 Design Merit Award
Agency:
Bulletproof / London + Mondelez International / Zurich
Client:
Toblerone
Title:
Be More Triangle
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE085M
Award:
2023 Integrated Merit Award
Agency:
Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
Ketchup A.I
Category:
Craft / Use of Technology
Annual ID:
OS23_IG053M
Award:
2023 Print & Promotional Merit Award
Agency:
LG2 + okok / Québec + Exceldor Farms / Québec
Client:
Exceldor Cooperative
Title:
Check Mark CV
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT072M
Award:
2023 Direct Marketing Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Ketchup A.I
Category:
Integrated Campaign
Annual ID:
OS23_DM110M
Award:
2023 Direct Marketing Merit Award
Agency:
Rethink + Kraft Heinz + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Annual ID:
OS23_DM111M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_EX075M
Award:
2023 Design Merit Award
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Paper Craft
Annual ID:
OS23_DE186M
Award:
2023 Gaming Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Placement
Annual ID:
OS23_GA015M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_IN072M
Award:
2023 Print & Promotional Merit Award
Agency:
Wunderman Thompson / Dubai
Client:
Heinz ketchup
Title:
The Unstainable Thobe
Category:
Physical Products & Apparel
Annual ID:
OS23_PT048M
Award:
2023 Print & Promotional Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Physical Products & Apparel
Annual ID:
OS23_PT050M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Dentsu Creative / New York
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS23_CE038M
Award:
2023 Film & Video Merit Award
Agency:
Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI130M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Craft / Writing
Annual ID:
OS23_DM121M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
U-Studio/OLIVER / London + Unilever / London
Client:
Marmite, Unilever
Title:
Pre-Hated Marmite
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS013M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + The Kraft Heinz Company
Client:
The Kraft Heinz Company
Title:
Feeding Gamers
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS016M
Award:
2023 Design Merit Award
Agency:
33 and Branding / Beijing
Client:
XiangYe
Title:
A gift（donkey meat）from XiangYe
Category:
Brand Identity / System
Annual ID:
OS23_DE069M
Award:
2023 Direct Marketing Merit Award
Agency:
Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan
Client:
Fonzies - Mondelēz International, Inc.
Title:
Forza Canada
Category:
Social Media Post / Series
Annual ID:
OS23_DM088M
Award:
2023 Film & Video Merit Award
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
Hamster
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI040M
Award:
2023 Film & Video Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.
Client:
Twix
Title:
Bears
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI041M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Nestlé
Title:
The milkmAId
Category:
Craft / Use of Technology
Annual ID:
OS23_SM116M
Award:
2023 Social Media Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Ketchup A.I
Category:
Craft / Use of Technology
Annual ID:
OS23_SM117M
Award:
2023 Radio & Audio Merit Award
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
Sonic Chip
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA035M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM076M
Award:
2023 Social Media Merit Award
Agency:
LLYC (BESO by LLYC) / Ciudad de México
Client:
La Moderna
Title:
Sign Soup
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM080M
Award:
2023 Social Media Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM086M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM118M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_DM113M
Award:
2023 Social Media Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
User-Generated Content
Annual ID:
OS23_SM072M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Goldfish Jingle
Category:
User-Generated Content
Annual ID:
OS23_SM073M
Award:
2023 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Craft / Storytelling
Annual ID:
OS23_EX085M
Award:
2023 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / New York + Barrelhouse / San Francisco
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE078M